• About Jeff Richards

    - Venture Capitalist @ GGV Capital
    - Dad
    - Entrepreneur

  • Subscribe with Feedburner

  • Enter your email address to subscribe and receive notifications of new posts by email.

    Join 60 other followers

  • Top Posts & Pages

  • Recently on 13 hrs to think

  • Join 60 other followers

  • Admin

C/C/C: Verticals Win(ning)

Houzz AppsA few months ago I wrote a post titled Content, Community and Commerce: Why Verticals Win. It’s been a frequent topic of conversation over the past few months, and today PandoDaily wrote an article on Houzz that brilliantly dissects a number of factors leading to the company’s rapid rise in the home improvement vertical.

Click here to read the article: “The Numbers Say Houzz Has Lit a Fire Under the Home Remodeling Market”

In a nutshell, it highlights the self-reinforcing benefits of a highly engaged, growing user base with common interests and passions – and the magic that combination can generate, particularly with respect to content. From the Pando article:

But it’s not the sheer number of people using Houzz, be it as a daily obsession or an integral part of their business, that’s so impressive. It’s the level of content that this audience outputs and the rate at which it’s accelerating. Today, Houzz announced that it has surpassed 2 million HD design and remodeling images available on its platform. It took the company more than three years to see the first 1 million images uploaded, and yet it doubled that amount in just the eight months since the beginning of the year.

While Adi, Alon and team are leading the charge in many ways, we are seeing this happen across many market segments as users migrate from horizontal platforms to vertical ones (see my original post for other examples).  And yes (disclosure), my firm GGV Capital is an investor in Houzz.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: