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Salesforce.com Acquires Buddy Media – Congratulations Mike, Kass and Team!

The news is officialSalesforce is acquiring Buddy Media.

I couldn’t be more excited for Mike and Kass Lazerow, the founders of Buddy Media, and their entire team.  In five short years they built one of the fastest growing SaaS companies on the planet and a brand that is recognized around the world (validated every time I hear someone in another category or country say “we’re the Buddy Media of ____”).

The best part about being a venture capitalist is getting to work with great entrepreneurs.  Without going into lengthy detail, I can only say that since our first investment in 2010, my experience with Mike, Kass and the team has been the absolute pinnacle of that concept – simply amazing.  They care deeply about their employees, their customers, their partners and their investors.  In a nutshell, what you read is true – Mike and Kass are the real deal, and Buddy is a GREAT company.  I am truly proud to have been an investor and a board member.

For more on the acquisition, see Mike’s blog post here.  It comes from the heart, and provides some terrific background on his thinking and the excitement he has to work with Marc Benioff and help lead Salesforce’s efforts to dominate the marketing cloud.  And for those of you who care about the personal side of entrepreneurship, you should also watch Mike’s video – words can’t really describe it here.

The Partners of GGV feel incredibly fortunate to have been a part of the Buddy team, and are excited to see what Mike, Kass, Jeff, Susan, Patrick and the broader team go on to accomplish as part of Salesforce!

2 Responses

  1. Congrats Jeff – great company and exit!

  2. […] Touch and Meilishuo), and although the market has already seen some big outcomes (Facebook IPO, Buddy Media acquisition, Instagram acquisition), it is still very early in the market’s […]

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