If you care about Social Media Marketing (where the “puck is going” with respect to ad spending), some good data points on the web this week:
Debra Williamson article on AdAge Digital: “So You Like My Brand on Facebook, Now What”
Julia Boorstin featuring Buddy Media and others leading the charge on CNBC: “Unlocking Social Media Ad Dollars”
Facebook put out its “Best Practice Guide: Marketing on Facebook.” Though obviously focused solely on Facebook, some good data points for social media marketing in general.
Speaking of where the puck is going, we need a Sharks win tonight!